YouTube is baked; its video forms and conventions badly done. We’re stuck with corporate media-like “stunts, pranks, violence, gotchas, virtuosity, upsets, and transformations.”
Sure, every video holds its own small surprises and variations, but this is expressed in a vernacular and melody with which we are already comfortable.
[youtube=http://www.youtube.com/watch?v=DJIDr15duZk&w=640&h=390]
See this texteo (and 200 more) on my video-book, Learning From YouTube.